Yo, I’m Ben Lee.
Great to Meet you.
Yo, I’m Ben Lee.
Great to Meet you.
Yo, I’m Ben Lee.
Great to Meet you.

Things I’ve Built
Things I’ve Built
Things I’ve Built



Neon Roots
Neon Roots
Bootstrapped this from $0 to $3M with just $1200 by 23 years old. Worked with Tony Robbins, Snoop Dogg, and 500+ others to bring their app ideas to life.
Bootstrapped this from $0 to $3M with just $1200 by 23 years old. Worked with Tony Robbins, Snoop Dogg, and 500+ others to bring their app ideas to life.
Rootstrap
Rootstrap
Changed the game for agencies with my productized design sprint workshop. This became a consulting firm that I grew $25M+ before exiting in 2020.
Changed the game for agencies with my productized design sprint workshop. This became a consulting firm that I grew $25M+ before exiting in 2020.
Attack Sheets
Attack Sheets
A bar exam startup I built during university accidentally that became the #1 for law students. Sold it to my co-founder.
A bar exam startup I built during university accidentally that became the #1 for law students. Sold it to my co-founder.



Formula Monks
Formula Monks
Played a key role in one of the largest M&A deals in agency history. Then became the first-ever CMO and shaped the go-to-market strategy for a $2B+ business.
Played a key role in one of the largest M&A deals in agency history. Then became the first-ever CMO and shaped the go-to-market strategy for a $2B+ business.
Highlights
Highlights
Highlights
Helped scale Masterclass from 40 to nearly 1,000 employees
Helped scale Masterclass from 40 to nearly 1,000 employees
Launched Tik Tok’s LA office and advised on growth
Launched Tik Tok’s LA office and advised on growth
Nearly 750M views on Linkedin. One of the most viral creators.
Nearly 750M views on Linkedin. One of the most viral creators.
2005
2005
2005
2008
2008
2008
2011
2011
2011
2013
2013
2013
2016
2016
2016
2018
2018
2018
2019
2019
2019
2020
2020
2020
2021
2021
2021
2022
2022
2022
2023
2023
2023
2024
2024
2024

My Values
My Values
Wellness
Wellness
Wellness
I didn’t prioritize health until I hit a wall in 2018—hospitalized with Lyme Disease and autoimmune issues after years of overworking. Since then, I’m all about helping others avoid that path. For me, health will always be more important than hustle.
I didn’t prioritize health until I hit a wall in 2018—hospitalized with Lyme Disease and autoimmune issues after years of overworking. Since then, I’m all about helping others avoid that path. For me, health will always be more important than hustle.
How can I help you?
How can I help you?
How can I help you?



Why I left the agency I founded
Why I left the agency I founded
Read more
Read more



Why I left the agency I founded
Why I left the agency I founded
Read more
Read more

Let’s go
win together

Let’s go
win together

Let’s go
win together